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Learn how to protect your business from the dangers of social media
so that you can grow your business with confidence.

Are Subscriber-Only Giveaways Allowed?

January 14, 2025
Ethan Wall

Posted in: Sweepstakes Law

Subscriber-only giveaways are a popular marketing tactic among creators and brands looking to reward loyal fans or attract new ones. However, the legality of these giveaways depends on how they are structured and the laws governing promotions. Let’s break down what’s allowed and what isn’t to help you run a compliant subscriber-only giveaway. Understanding the […]

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Is It a Good Idea for Vloggers, Podcasters, and Content Creators to Start an LLC?

January 9, 2025
Ethan Wall

Posted in: Influencer Law

If you’re a vlogger, podcaster, or content creator, you’ve likely thought about how to protect your growing brand. One of the most effective ways to safeguard your business is by forming a Limited Liability Company (LLC). But is it the right move for you? Here’s what you need to know about LLCs and why consulting […]

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Do YouTubers Need Lawyers?

January 7, 2025
Ethan Wall

Posted in: Influencer Law

YouTube has transformed from a simple video-sharing platform into a massive ecosystem where creators can build thriving careers. However, as YouTubers grow their audiences and income, they also face legal complexities that can be overwhelming without professional guidance. Whether you’re a full-time content creator or a rising star, working with an influencer lawyer can safeguard […]

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Can Banks Use Their Employees’ Likeness on Social Media?

December 30, 2024
Ethan Wall

Posted in: Social Media Compliance

In the era of digital marketing, banks often leverage social media platforms to humanize their brand. Featuring employees in promotional posts, videos, or other online content can create a relatable image and build trust with customers. But is it legal for banks to use their employees’ likeness on social media? The short answer is yes, […]

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Sweepstakes Setup Rules for Startups

December 23, 2024
Ethan Wall

Posted in: Sweepstakes Law

For startups, sweepstakes are an effective tool to generate buzz, increase customer engagement, and build brand loyalty. However, setting up a sweepstakes comes with legal requirements that must be followed to avoid fines or lawsuits. Understanding the rules and working with a sweepstakes lawyer can help your startup execute a successful and compliant promotion. Key […]

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Can Banks Use Client Testimonials Online?

December 19, 2024
Ethan Wall

Posted in: Social Media Compliance

Client testimonials can be a powerful marketing tool for banks, offering an authentic voice to build trust and credibility. However, using testimonials online isn’t as simple as posting a happy client’s feedback on your social media page. Banks must navigate several legal and regulatory challenges to ensure compliance, protect client privacy, and avoid misleading claims. […]

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What Do Banks Need to Run Giveaways?

December 17, 2024
Ethan Wall

Posted in: Social Media Compliance

Running a giveaway can be an effective way for banks to engage their communities, attract new customers, and promote their services. However, giveaways also come with legal and regulatory obligations that financial institutions cannot overlook. Whether it’s a simple social media contest or a high-value sweepstakes, banks must adhere to strict guidelines to avoid compliance […]

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How Do You Conduct a Contest Legally?

December 12, 2024
Ethan Wall

Posted in: Sweepstakes Law

Running a contest can be an exciting way to engage your audience, build brand awareness, and grow your online presence. However, navigating the legal landscape of contests can be tricky. Missteps can lead to hefty fines, reputational damage, or even lawsuits. Whether you’re a business owner, influencer, or organization, understanding the legal requirements is essential. […]

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Legal Issues for Banks Using AI for Marketing

December 10, 2024
Ethan Wall

Posted in: Social Media Compliance

Artificial intelligence (AI) is revolutionizing how banks approach marketing. From personalized recommendations to predictive analytics, AI tools offer financial institutions unparalleled opportunities to connect with customers and enhance engagement. However, integrating AI into marketing strategies also comes with a host of legal challenges. Banks must tread carefully to ensure their use of AI complies with […]

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Protect Your Company From Risk When Running a Sweepstakes

December 5, 2024
Ethan Wall

Posted in: Sweepstakes Law

Sweepstakes are a powerful marketing tool that can boost engagement, attract new customers, and create excitement around your brand. However, without careful planning and adherence to legal guidelines, running a sweepstakes can expose your company to significant risks, including regulatory fines, lawsuits, and reputational damage. Here’s how to protect your company from risk when running […]

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