Posted in: Influencer Law
Key Highlights The FTC’s legal standard for influencer disclosures and what “clear and conspicuous” means in practice Real enforcement cases with specific penalty amounts, including fines exceeding $9 million Why brands bear equal or greater liability than influencers under FTC enforcement Platform-specific disclosure requirements for Instagram, TikTok, YouTube, and livestreams The FTC’s 2024 rule banning […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights Most U.S. employees are at-will, but social media termination decisions must still comply with federal and state law. The National Labor Relations Act (NLRA) limits how employers regulate employee online speech. Overbroad social media policies can trigger NLRB investigations. Employers must balance brand protection with protected concerted activity rights. State privacy and lawful […]
Continue ReadingPosted in: Influencer Law
Key Highlights When hiring an influencer contract lawyer makes business sense Common red flags in a sponsorship contract How exclusivity, ownership, and payment terms impact creators What a lawyer reviews under content creator contract law Typical legal costs and budgeting considerations When DIY contract review becomes risky Real examples of contract issues influencers face FAQs […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Legal structure of a compliant truck giveaway State registration and bonding requirements for high-value prizes IRS tax reporting obligations for vehicle prizes FTC advertising compliance considerations Dealer vs manufacturer giveaway distinctions Brand trademark considerations for Chevrolet, Ford, and RAM promotions Common legal mistakes in truck giveaways How experienced sweepstakes counsel reduces regulatory risk […]
Continue ReadingPosted in: Trademarks and Copyrights
Key Highlights Why copyright law does not protect names, titles, or short phrases The legal purpose of copyright versus trademark protection What types of creative works copyright actually protects How trademark law protects brand names, logos, and identifiers Practical steps to protect brand names correctly Businesses frequently assume that registering or using a name automatically […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights The legal definition of an illegal lottery under U.S. gambling law Why prize, chance, and consideration must all exist for a lottery to be unlawful How sweepstakes law evolved specifically to eliminate consideration What legally qualifies as consideration beyond money Why “no purchase necessary” is a legal safeguard, not a marketing phrase How […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights How Instagram’s platform rules create unique legal risks for creators Reels monetization requirements and contract implications Instagram Shop compliance and in-app commerce obligations Instagram Terms of Service issues creators often overlook Branded Content Tool requirements and advertising compliance Key policy differences between Instagram, TikTok, and YouTube Instagram has evolved into a fully integrated […]
Continue ReadingPosted in: Trademarks and Copyrights
Key Highlights Why brand name normalization rules matter for trademark protection How inconsistent capitalization and usage weaken trademark rights The legal risks of generic use and brand dilution Best practices for preserving brand distinctiveness Brand value depends on consistent, disciplined use. From a legal perspective, brand name normalization rules are essential for maintaining trademark strength, […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Definition of sweepstakes writing and why it requires specialized legal knowledge Difference between marketing copy and enforceable official rules Required disclosures copywriters must include in promotional materials How to write sweepstakes rules without creating an illegal lottery Common copywriting mistakes that create regulatory risk Sweepstakes writing is a niche form of copywriting at […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights How paid social ads change giveaway compliance requirements Meta advertising policies that apply to promoted giveaways Required disclosures for Facebook and Instagram giveaway ads How paid amplification affects sweepstakes legality Common reasons Meta rejects giveaway ads Running a giveaway through paid ads on Facebook or Instagram involves more than standard sweepstakes compliance. Once […]
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