Posted in: Influencer Law
Key Highlights Why influencers need contracts tailored to TikTok brand deals What should be included in a TikTok influencer agreement Common contract red flags for content creators How an attorney can help draft and protect your terms Best practices for brand collaborations on TikTok Securing brand deals is a milestone for TikTok creators—but without a […]
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Key Highlights Why ad compliance is essential in influencer marketing How FTC regulations define influencer-brand relationships What disclosures are required and where they must appear Common compliance mistakes and how to avoid them Legal tools brands can use to ensure influencer compliance In an era where a single Instagram post can reach millions, influencer marketing […]
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Key Highlights What influencers need to know about FTC rules How to disclose sponsored content correctly Common mistakes and how to avoid them Who the FTC guidelines apply to (spoiler: everyone with a following) When to talk to an influencer lawyer The FTC has made it clear: if you’re getting paid, gifted, or compensated in […]
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In May 2024, the Federal Trade Commission (FTC) issued a sharp warning to marketers, creators, and tech companies: the use of AI-generated product reviews or fake endorsements is not only deceptive—it could lead to serious legal consequences. As brands increasingly experiment with artificial intelligence in their marketing, many are overlooking key compliance risks. This blog […]
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What Is a Sponsorship Agreement Contract and Why Does It Matter? In today’s digital marketing landscape, sponsorship deals are everywhere—from influencers promoting skincare brands to companies partnering with hotels to showcase products in high-traffic areas. But behind every well-executed partnership is a clear, written sponsorship agreement contract that protects both parties and outlines expectations. Whether […]
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User-generated content (UGC) is a powerful marketing tool, allowing brands to leverage real customer experiences, influencer testimonials, and community-driven content to boost credibility. However, when UGC includes claims about a product or service, businesses and influencers must ensure compliance with advertising laws to avoid legal repercussions. Whether you’re a brand using UGC in marketing campaigns […]
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If you’re a content creator or influencer, signing with a management company can be an exciting step in growing your brand. A management company can help secure brand deals, negotiate higher rates, and provide strategic career guidance. However, before signing any agreement, it’s crucial to have a content creator lawyer review the contract to ensure […]
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In today’s digital age, content creators frequently collaborate with brands, agencies, and fellow creators to build their audience and revenue streams. Whether you’re negotiating a sponsorship deal, a collaborative project, or a service agreement, a well-drafted contract is essential to protect your rights and outline clear expectations. Here’s a practical guide on the basics of […]
Continue ReadingPosted in: Influencer Law
User-generated content (UGC) is a powerful tool for brands to engage audiences and build trust. From customer reviews to tagged photos and viral challenges, UGC fosters authentic connections. However, as valuable as UGC is, it also comes with legal risks that can lead to significant consequences if not managed carefully. Here’s a guide to understanding […]
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In the ever-evolving landscape of social media and influencer marketing, staying compliant with the Federal Trade Commission (FTC) disclosure rules is more critical than ever. These rules are designed to ensure transparency and protect consumers from deceptive practices. As an influencer, understanding these regulations can help you build trust with your audience while avoiding potential […]
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