So, you own or run a business. You must have a trademark over your name and logo, right? No? You don’t? What are you thinking?!
As a trademark lawyer, I can imagine what you’re probably thinking: you’re thinking, “Why do I need a trademark? I’ve got a business I’m running, I’m making sales, making money. Is it that important?” The answer is, yeah, of course it is. Consider this:
Imagine running your business successfully and you’re taking off, you’ve got employees, things are going well. Now all of a sudden, some schmo down the street starts opening up a competing business with the name exactly the same as yours or something similar. Or maybe you got, I don’t know, a little penguin for a logo and they put a penguin as a logo, and people start thinking their business is your business. That’s the importance of having the trademark. As a trademark attorney, I can’t emphasize enough how important for you it is to protect your brand, your name, or your logo so that you can stop competitors from using a similar name and stealing your customers, taking your money and all of your hard work.
At this point, you may think, “Yeah, but I got to spend some money on some trademarks,” but imagine how much it’s going to cost to have to hire a trademark attorney like this me to try to fix it later on when someone else files a trademark first. That’s no good. So it’s really important to figure out what names and what logos you should trademark for your business.
Now, if you’re still on the fence thinking, “All right. Maybe I’ll get one, but I don’t know. I don’t really know if I see the value.” I want you to visit trademarktuesdays.com and download our free guide on how to protect and grow your business with trademarks. That’s trademarktuesdays.com.
Go ahead and check it out. And maybe, just maybe, you’ll finally make the right move and get that trademark.
