When you start a business, there are a lot of ways to invest your capital. Big decisions have to be made, but one thing you shouldn’t overlook is the benefit of having a trademark in place for your name and logo gives you.
You’ve already put money into starting your business, finding the right team, and marketing to the perfect audience. That’s a great start! At the founder of The Social Media Law Firm, I know how great it feels to see your vision come to life. But, there’s one thing this social media attorney always recommends to business owners – applying for TM protection.
It might not be something that’s on your radar, but if you’ve invested the time and money it takes to start a business, forgetting to apply for a trademark is a huge mistake. As the social media lawyer, I’ve seen how costly not having this protection can be. When you factor in the loss of revenue, legal fees, marketplace confusion, and lost business opportunities that can result from not having a trademark, neglecting to file for something this valuable doesn’t make any sense.
Think about it – you’ve put so much of yourself into your business, but without a trademark on your name or logo, another company can swoop in and claim it. Then, you’d need to consult with a trademark law firm and see if you could get your name or logo back. If the other company already applied, your trademark attorney could have a major battle on their hands.
So, while getting your TM involves some capital up front (around $1,000 – sometimes less), the lost business and inability to grow your company can be even costlier. But, with a small investment now, you can avoid a giant headache in the future.
Still have questions about how trademarks work and what they do? Contact our team and let our trademark lawyer take care of all of the details. We’ll make sure your trademark is in place, and you’ll have the peace of mind that brand is protected. Let’s get started today!
