Sweepstakes Law

If your business or brand is planning to run a sweepstakes open to Florida residents, there’s one important question you can’t afford to overlook: Do you need to register your sweepstakes in Florida? Unlike many other states, Florida has specific legal requirements that govern sweepstakes promotions—and failing to follow them could cost you.

Here’s what you need to know about Florida sweepstakes registration, including when it’s required, how the process works, and how to avoid common legal pitfalls.

When Is Florida Sweepstakes Registration Required?

Florida law requires registration and bonding for certain prize promotions. Specifically, if your sweepstakes:

• Offers a prize value over $5,000
• Is open to residents of Florida

…then you must register the promotion with the Florida Department of Agriculture and Consumer Services (FDACS) at least seven days before the start date. You’ll also need to post a surety bond equal to the total prize value.

This rule applies even if your business is not based in Florida, as long as Florida residents are eligible to enter.

According to the Florida Department of Agriculture and Consumer Services, this registration requirement is intended to protect Florida consumers from fraudulent or misleading promotions.

What Is the Registration Process?

To comply with Florida sweepstakes registration requirements, you must:

• Prepare official rules that include all legally required disclosures
• File a registration form with the FDACS
• Post a bond for the total value of the prizes (if over $5,000)
• Pay a filing fee (typically $100 per promotion)
• File a winners list with the state after the promotion ends

The process can take several days, so it’s important to plan ahead. Promotions that are launched before registration is approved may be considered non-compliant, even if the paperwork is submitted later.

What Are the Penalties for Non-Compliance?

Failing to properly register your sweepstakes in Florida can result in:

• Fines and penalties issued by the FDACS
• Disqualification of your promotion
• Damage to your brand’s reputation
• Potential legal claims from participants

If your sweepstakes also includes New York residents or exceeds certain prize values, additional registration may be required. For a deeper look at nationwide rules, check out our guide on state sweepstakes laws.

How Can a Sweepstakes Attorney Help?

Navigating state-by-state sweepstakes laws can be overwhelming—especially when your promotion crosses state lines or involves multiple legal triggers. A sweepstakes attorney can:

• Determine whether registration and bonding are required
• Draft legally compliant sweepstakes rules
• Prepare and file Florida registration paperwork
• Manage deadlines and post-promotion filings
• Reduce your risk of non-compliance and public relations fallout

Whether you’re launching a seasonal giveaway, a nationwide prize campaign, or a small business promotion, legal support ensures your sweepstakes remains exciting—and legal.

Ready to Launch a Legally Sound Sweepstakes?

At The Social Media Law Firm, we help businesses, creators, and agencies run sweepstakes that comply with Florida law and other state regulations. We handle the paperwork so you can focus on growing your brand and connecting with your audience.

Need help with Florida sweepstakes registration? Contact The Social Media Law Firm today to get started.

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