Running a contest on Instagram or TikTok might sound easy—until you realize you need to follow a maze of platform rules, federal laws, and data privacy regulations. Whether you’re promoting a product launch or boosting engagement, partnering with a social media contest company helps ensure your contest is not just exciting, but legally sound.
At The Social Media Law Firm, we partner with brands, marketing teams, and startups to structure promotional contests that drive results while staying compliant with FTC and platform rules. Here’s what you need to know before launching your next big giveaway.
If you’re running a social media contest on your own, you’re responsible for making sure it complies with:
A social media contest company can guide you through the legal side of promotions—from structuring official rules to handling eligibility issues and winner selection. They ensure your contest isn’t considered an illegal lottery and help protect your brand from complaints or enforcement action.
Every social media contest needs clearly defined terms and conditions to be enforceable and fair. These should include:
Working with a Sweepstakes Attorney ensures these terms are tailored to your campaign and jurisdiction.
Not all contests are created equal, and many brands unknowingly cross into sweepstakes or lottery territory. Legally, a contest requires a skill-based component—like submitting a photo, essay, or caption—and must not require a purchase to enter.
You’ll also need to comply with:
These rules apply no matter how small your prize is or how short the promotion runs.
Yes. All contests are subjects to the legal requirements and carry serious penalties. You should especially seek legal help if your contest:
A lawyer experienced in giveaway law can save you major headaches. They’ll help you create airtight terms and navigate any required filings or disclaimers.
Even if your contest is straightforward, getting a legal review before launch is a smart move to avoid disqualification complaints, legal disputes, or FTC scrutiny.
Don’t risk running a social media contest that goes viral for the wrong reasons. Working with a social media contest company ensures your promotion builds trust, complies with the law, and protects your brand from legal exposure.
Whether you need help with rules, platform compliance, or contest strategy, contact The Social Media Law Firm for guidance from our sweepstakes lawyers and contest compliance attorneys.
You must comply with FTC rules, state regulations, and the specific platform’s promotion policies. Key requirements include writing clear terms, disclosing sponsorships, avoiding “pay-to-play” mechanics, and adhering to age or location restrictions.
A good set of social media contest rules includes who can enter, how to enter, the prize details, winner selection criteria, start/end dates, and legal disclaimers. Avoid templates—have your terms reviewed or drafted by a legal professional.
Most contests don’t require registration, but if your campaign involves chance instead of skill, you may be subject to sweepstakes laws, especially in states like New York or Florida. Consult a sweepstakes attorney for guidance.
Each platform has its own rules. Instagram and Facebook require disclaimers stating your contest is not affiliated with Meta. YouTube and TikTok also prohibit certain prize types or entry mechanisms. Always review the latest platform terms.
It depends. Requiring a purchase turns your sweepstakes into an illegal lottery, but contests can require payment in some states. Sweepstakes must offer a free method of entry. If your social media contest is judged on skill, you can require payment but must exclude several states where paid entry contests are illegal. You must also register your paid entry contest in Arizona.
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