Picture this: You’ve spent years building your business from the ground up. You’ve invested countless amounts of time, money, and effort into helping your business thrive, but suddenly, a competitor comes out of left field and steals your brand name, along with some of your assets.
You can do something to stop them, right!? Wrong, unless you’ve legally protected your brand.
As startup attorneys, we’ve helped many startups successfully protect their brand, and we’re here to help you too. In this article, we’ll break down three important parts of protecting your brand so you can feel confident growing the business of your dreams without anyone taking it away.
Is your startup saving money by not getting a trademark in the beginning? What are you thinking!?
If your startup or small business doesn’t get a trademark from the beginning and allows a competitor to come in and file a trademark application before you, you’re going to spend a lot more money trying to solve the problem (if the problem can be solved at all!). Trademarks protect your name and logo from day one and help you avoid a bigger and more expensive problem later.
There are several ways to trademark your brand, but working with a trademark attorney for your startup is the best way to go about it. A trademark lawyer will handle everything for you from beginning to end, including negotiating with the government.
Did you know that content creators own the content that they create for your small business? Yeah, it’s true.
One of the biggest surprises that startups learn is that content creators like photographers, videographers, graphic designers, developers, and influencers, own the content that they create for your business unless (i) they are your employee or (ii) you have a Content Creator Agreement that says otherwise.
Make sure the deal is clear by having a Content Creator Agreement that spells out who owns your stuff. A content creator agreement is an essential part of any startup legal services for entrepreneurs. It sets forth all the key terms you need to protect yourself, such as the services they will perform, when they will deliver them, the cost, and most importantly, who owns it. It can also be tailored for any new creator your business hires.
Whether you’re a startup looking to get your concept off the ground, or an entrepreneur that needs an advocate in your corner, it’s important that to have a startup lawyer in your corner. A lawyer for startups can help with everything from business formation, contracts, trademarks and copyrights, terms and conditions, and much more.
If you believe your startup or small business would benefit from a startup lawyer on retainer, we stand ready to serve you. We invite you to schedule a complimentary telephone consultation with our Director of Legal Services to learn more about your business, field your questions, and provide you with a plan to improve your legal protection. You can also contact use using the form at the bottom of this blog.
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