Posted in: Influencer Law
By now, you probably know what social media influencers are and what they do, but just in case, here are the basics. A social media influencer can be anyone who has established themselves on social media as a credible voice and has the power to sway other people’s opinions and habits. As social media has […]
Continue ReadingPosted in: Social Media Compliance
Let’s say you’re operating the social media accounts for your bank and want to create a promote your free checking on Instagram. This isn’t a boosted ad, just a normal post on your IG profile. This is tricky situation, because you have a feeling that you need to include a link to the terms within […]
Continue ReadingPosted in: Social Media Compliance
It was a great and long overdue vacation. You saw the sights, partied with your friends, and finally felt relaxed. Then, you head back to work recharged and ready to go only to find that you’ve been let go for the pictures you posted of your trip on your personal Facebook page. Say what?!?! Can […]
Continue ReadingPosted in: Trademarks and Copyrights
If you’ve been following the Social Media Law Firm online, you know that we think social media is great! You can connect with potential clients, promote your business to a specific audience, and catch up with friends and family. But social media also carries its own risks. Let’s say you find a post you love […]
Continue ReadingPosted in: Trademarks and Copyrights
If you have your own business and are active on social media, you might be wondering if you can trademark a hashtag for your company. As an experienced trademark attorney, this is a question I’ve come across many times, and the answer depends on how you’re using the hashtag. Let me break it down for […]
Continue ReadingPosted in: Social Media Compliance
Targeted ads on Facebook have helped many businesses hone in on specific markets and design their advertisements to speak to only those audiences. This tool makes it easier for businesses to reach people who are more likely to use their products or services; however, when it comes to banking and housing, there’s a fine line […]
Continue ReadingPosted in: Social Media Compliance
We tried to warn you. Last year, when Facebook announced that it was allowing banks to target people based on their demographics when promoting credit products, real estate, or employment-related posts, we predicted that this practice would violate the Equal Credit Opportunity Act. Now, as part of a legal settlement, Facebook is changing its advertising […]
Continue ReadingPosted in: Social Media Compliance
Has your bank or credit union been accurately preserving the content it’s been posting on social media? If not, you may be in violation of FFIEC social media guidance, and that can spell big trouble for your financial institution. Banks are often surprised to learn that they must archive their social media content and […]
Continue ReadingPosted in: Social Media Compliance
When it comes to the FFIEC social media guidance for banks and credit unions, your financial institution needs to ask itself an important question – are we in compliance? While social media is an awesome method of promoting your products and services, you also need to comply with the law. Sometimes you are required […]
Continue ReadingPosted in: Social Media Compliance
Let’s make one thing abundantly clear: social media may be used to market your banking products and grow your online audience, but you must take steps to ensure that all social media activity complies with FFEIC social media guidance. Your financial institution can’t afford to sit on the sidelines and not take advantage of […]
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