Posted in: Trademarks and Copyrights
Key Highlights Why copyright law does not protect names, titles, or short phrases The legal purpose of copyright versus trademark protection What types of creative works copyright actually protects How trademark law protects brand names, logos, and identifiers Practical steps to protect brand names correctly Businesses frequently assume that registering or using a name automatically […]
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Key Highlights Why brand name normalization rules matter for trademark protection How inconsistent capitalization and usage weaken trademark rights The legal risks of generic use and brand dilution Best practices for preserving brand distinctiveness Brand value depends on consistent, disciplined use. From a legal perspective, brand name normalization rules are essential for maintaining trademark strength, […]
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Key Highlights A name already in use may still be trademarked in certain situations Common law trademarks differ significantly from federal registration Trademark protection depends on classes, geography, and likelihood of confusion Coexistence and concurrent use may allow multiple businesses to use similar names Many business owners believe that if a name is already in […]
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Key Highlights Understand why trademarking your blog name matters for brand protection Learn the steps to register a blog name trademark and what to expect Discover how this applies to YouTube channel name trademarks and other digital brands Explore common mistakes and best practices when filing Know when to consult a trademark attorney Running a […]
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Does Registering Your Business Name with Your State Grant You Trademark Rights? It’s a common misconception among new business owners: “I registered my business name with the state, so now I own the trademark, right?” Unfortunately, the answer is no—registering your business name with the state does not automatically give you trademark rights. If you’re […]
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How to Protect Your Brand Name Your brand name is more than just a title—it’s your identity. It tells customers who you are, sets you apart from competitors, and carries the reputation you work so hard to build. But in today’s fast-moving digital world, that identity is constantly at risk. Whether you’re an entrepreneur, creator, […]
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If you’re a business owner, startup founder, or entrepreneur building your brand, securing a trademark is one of the smartest legal moves you can make. But let’s be honest—understanding the cost of hiring a trademark lawyer can feel confusing, especially with pricing that ranges from a few hundred to a few thousand dollars. In 2025, […]
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Whether you’re launching a brand, protecting a logo, or building a business, securing a trademark is one of the most important steps you can take to safeguard your identity. But before you file, it’s important to understand what’s required for a trademark to be approved and protected under U.S. law. This guide from The Social […]
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If you’re launching a new business or building a brand, you might be wondering: do I need to form an LLC before I can apply for a trademark? The short answer is no—you don’t need an LLC to get a trademark. But the decision of whether to apply as an individual or through a legal […]
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Choosing a strong business name is one of the first—and most important—steps in building a brand. But what happens if you’ve started using a business name without registering it as a trademark? Can someone else come along and use it? The short answer is: yes, they might be able to. If you haven’t taken legal […]
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