Posted in: Sweepstakes Law
Key Highlights The legal definition of an illegal lottery under U.S. gambling law Why prize, chance, and consideration must all exist for a lottery to be unlawful How sweepstakes law evolved specifically to eliminate consideration What legally qualifies as consideration beyond money Why “no purchase necessary” is a legal safeguard, not a marketing phrase How […]
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Key Highlights Definition of sweepstakes writing and why it requires specialized legal knowledge Difference between marketing copy and enforceable official rules Required disclosures copywriters must include in promotional materials How to write sweepstakes rules without creating an illegal lottery Common copywriting mistakes that create regulatory risk Sweepstakes writing is a niche form of copywriting at […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights FTC sweepstakes enforcement actions against major brands and operators How misleading entry paths triggered multimillion-dollar penalties When paid entry methods converted promotions into illegal lotteries Why state and federal regulators focus on consumer perception How compliant sweepstakes promotions avoid enforcement risk Sweepstakes promotions are common across digital marketing, retail, and social media campaigns. […]
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Key Highlights Why holiday giveaways require heightened legal scrutiny Core holiday giveaway rules and regulations under U.S. law Planning timelines for seasonal promotions Platform-specific compliance issues during peak traffic periods Common legal mistakes brands make when rushing holiday campaigns Holiday giveaways are powerful engagement tools, but they also present elevated legal risk. Increased participation, higher […]
Continue ReadingPosted in: Sweepstakes Law
Giveaways and sweepstakes are widely used by brands to increase engagement, grow audiences, and promote products or services. However, improperly structured giveaway entry requirements can expose a brand to regulatory risk, platform enforcement, and consumer complaints. Clear, compliant entry rules are essential to ensuring that a promotion is lawful and enforceable. This guide explains how […]
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Note: Sweepstakes laws vary by jurisdiction and fact pattern. Schedule a consultation before launching any promotion. Sweepstakes are effective marketing tools, but they are governed by a complex framework of federal and state laws. This pillar guide explains sweepstakes laws by state, with a detailed focus on registration and bonding requirements in New York, Florida, […]
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Key Highlights How federal and state laws regulate vehicle giveaways Required disclosures and provisions in car giveaway contest rules Registration and bonding obligations in regulated states Tax implications for sponsors and winners Winner selection standards and participant protections Car giveaways are powerful promotional tools, but they carry heightened legal risk because a vehicle is considered […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Understand the legal difference between contests, sweepstakes, and lotteries Learn the essential elements of legal contest rules See what makes a contest “skill-based” under U.S. law Discover judging criteria best practices and legal red flags Know when to consult a promotions attorney Contests can boost engagement, generate user content, and help brands connect […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Understand U.S. sweepstakes laws and compliance frameworks Learn how to write official sweepstakes rules that hold up legally Know which states require bonding and registration Discover platform-specific guidelines for social media sweepstakes See examples of real sweepstakes compliance mistakes Get actionable tips for businesses running their first promotion Sweepstakes are powerful tools for […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Why brands use social media contest companies for legal promotions What to include in your contest terms and conditions The laws and regulations every contest must follow Key differences between contests and sweepstakes When to involve a sweepstakes attorney Running a contest on Instagram or TikTok might sound easy—until you realize you need […]
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