Posted in: Sweepstakes Law
Key Highlights Understand the legal difference between contests, sweepstakes, and lotteries Learn the essential elements of legal contest rules See what makes a contest “skill-based” under U.S. law Discover judging criteria best practices and legal red flags Know when to consult a promotions attorney Contests can boost engagement, generate user content, and help brands connect […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Understand U.S. sweepstakes laws and compliance frameworks Learn how to write official sweepstakes rules that hold up legally Know which states require bonding and registration Discover platform-specific guidelines for social media sweepstakes See examples of real sweepstakes compliance mistakes Get actionable tips for businesses running their first promotion Sweepstakes are powerful tools for […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Why brands use social media contest companies for legal promotions What to include in your contest terms and conditions The laws and regulations every contest must follow Key differences between contests and sweepstakes When to involve a sweepstakes attorney Running a contest on Instagram or TikTok might sound easy—until you realize you need […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Understand the legal difference between giveaways, sweepstakes, contests, and lotteries Learn the essential federal and state giveaway rules and regulations for 2025 Discover common legal mistakes to avoid in online giveaways Ensure compliance with social media platform promotion policies Get expert guidance from The Social Media Law Firm to protect your brand Running […]
Continue ReadingPosted in: Sweepstakes Law
Instagram is one of the most effective platforms for running sweepstakes and giveaways—but before you launch that next “like, follow, and tag” contest, it’s important to make sure your promotion is legally compliant. With consumer protection laws, platform policies, and state regulations in the mix, a misstep can quickly turn a marketing win into a […]
Continue ReadingPosted in: Sweepstakes Law
If your business or brand is planning to run a sweepstakes open to Florida residents, there’s one important question you can’t afford to overlook: Do you need to register your sweepstakes in Florida? Unlike many other states, Florida has specific legal requirements that govern sweepstakes promotions—and failing to follow them could cost you. Here’s what […]
Continue ReadingPosted in: Sweepstakes Law
Online giveaways are one of the most effective digital marketing strategies available today. From growing email lists to boosting social engagement, sweepstakes and contests can generate real value for your business. But before you launch, there’s one critical piece you can’t afford to overlook—your legal rules. Many brands turn to online tools to help structure […]
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Running a sweepstakes is a powerful way to promote your brand, reward loyal customers, and generate excitement around your products or services. But one critical legal pitfall can land you in hot water fast: requiring a purchase for entry. While it may seem harmless to ask customers to buy something in order to participate, doing […]
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Running a photo contest is a fantastic way to engage your audience, generate user-generated content, and build brand awareness. But if you’re offering valuable prizes, it’s important to remember that your contest may fall under state sweepstakes laws—and that means there may be legal steps to take before you launch. Understanding when and how to […]
Continue ReadingPosted in: Sweepstakes Law
Running a sweepstakes is a great way to engage customers and promote your brand, but if your promotion includes Rhode Island residents, you need to be aware of the state’s specific regulations. Rhode Island has stricter requirements than many other states when it comes to sweepstakes, particularly for retail businesses. Failing to comply could result […]
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