Posted in: Sweepstakes Law
Key Highlights The legal definition of an illegal lottery under U.S. gambling law Why prize, chance, and consideration must all exist for a lottery to be unlawful How sweepstakes law evolved specifically to eliminate consideration What legally qualifies as consideration beyond money Why “no purchase necessary” is a legal safeguard, not a marketing phrase How […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights How Instagram’s platform rules create unique legal risks for creators Reels monetization requirements and contract implications Instagram Shop compliance and in-app commerce obligations Instagram Terms of Service issues creators often overlook Branded Content Tool requirements and advertising compliance Key policy differences between Instagram, TikTok, and YouTube Instagram has evolved into a fully integrated […]
Continue ReadingPosted in: Trademarks and Copyrights
Key Highlights Why brand name normalization rules matter for trademark protection How inconsistent capitalization and usage weaken trademark rights The legal risks of generic use and brand dilution Best practices for preserving brand distinctiveness Brand value depends on consistent, disciplined use. From a legal perspective, brand name normalization rules are essential for maintaining trademark strength, […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Definition of sweepstakes writing and why it requires specialized legal knowledge Difference between marketing copy and enforceable official rules Required disclosures copywriters must include in promotional materials How to write sweepstakes rules without creating an illegal lottery Common copywriting mistakes that create regulatory risk Sweepstakes writing is a niche form of copywriting at […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights How paid social ads change giveaway compliance requirements Meta advertising policies that apply to promoted giveaways Required disclosures for Facebook and Instagram giveaway ads How paid amplification affects sweepstakes legality Common reasons Meta rejects giveaway ads Running a giveaway through paid ads on Facebook or Instagram involves more than standard sweepstakes compliance. Once […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights FTC sweepstakes enforcement actions against major brands and operators How misleading entry paths triggered multimillion-dollar penalties When paid entry methods converted promotions into illegal lotteries Why state and federal regulators focus on consumer perception How compliant sweepstakes promotions avoid enforcement risk Sweepstakes promotions are common across digital marketing, retail, and social media campaigns. […]
Continue ReadingPosted in: Social Media Compliance
Key Highlights How a social media lawyer supports brands, businesses, and creators at every stage of growth Core legal services including contracts, compliance, intellectual property, and brand protection When to involve a dedicated social media law firm instead of general counsel How specialized legal services reduce risk and strengthen long-term digital strategy Direct pathways to […]
Continue ReadingPosted in: Sweepstakes Law
Key Highlights Why holiday giveaways require heightened legal scrutiny Core holiday giveaway rules and regulations under U.S. law Planning timelines for seasonal promotions Platform-specific compliance issues during peak traffic periods Common legal mistakes brands make when rushing holiday campaigns Holiday giveaways are powerful engagement tools, but they also present elevated legal risk. Increased participation, higher […]
Continue ReadingPosted in: Sweepstakes Law
Giveaways and sweepstakes are widely used by brands to increase engagement, grow audiences, and promote products or services. However, improperly structured giveaway entry requirements can expose a brand to regulatory risk, platform enforcement, and consumer complaints. Clear, compliant entry rules are essential to ensuring that a promotion is lawful and enforceable. This guide explains how […]
Continue ReadingPosted in: Sweepstakes Law
Note: Sweepstakes laws vary by jurisdiction and fact pattern. Schedule a consultation before launching any promotion. Sweepstakes are effective marketing tools, but they are governed by a complex framework of federal and state laws. This pillar guide explains sweepstakes laws by state, with a detailed focus on registration and bonding requirements in New York, Florida, […]
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